TRANSFORM YOUR LIFE & BUILD CONSISTENCY IN 2024

Take the challenge and our app will guide you through workouts, nutrition, and mobility so you can be one of our 10 grand prize winners!
JOIN THE CHALLENGE
Prizes

COMPETE AND WIN PRIZES TOTALING OVER $10,OOO

This is a transformation + accountability challenge, so your consistency in weekly check-ins and your transformation will pay off.

🏆 1st Place: $5,000
🏆 2nd Place: $2,500
🏆 3rd Place: $1,000
🏆4th to 10th Place: Each scores $200
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HOW IT WORKS

1
Join the challenge
Sign up for the challenge any time in January and select the program that matches your goal along with where you'll be training.
2
Start your training
Take your before photos at the beginning of challenge and train hard for 8 weeks. Each Sunday, you'll need to fill out a self check in form to stay accountable.  
3
win OVER $10,000 IN PRIZES
Get in shape, crush old PRs, and submit your photos at the end of 8 weeks to win!

QUIT SECOND-GUESSING YOUR WORKOUTS

I have programs for any goal, from building muscle to getting lean. Just pick one that matches your goal then it’s all about hitting each session.

In every program, I give you detailed progressions, sets, reps, and coaching videos for every movement, ensuring your transformation is on the right track.
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ACCELERATE YOUR RESULTS WITH HELP FROM THE Kitchen

I’m all about flexible dieting, not restrictions. You'll receive personalized macros tailored to your stats and your specific eight-week goals.

And the best part? You can tweak your macros week by week right in the app, ensuring your diet evolves with your progress.
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RECOVER AND STAY INJURY FREE

Mobility is crucial for keeping you injury-free and on track. To start, you'll take an assessment to pinpoint your strengths and weaknesses. Based on this, I’ll give you access to comprehensive routines designed to improve your mobility, ensuring you stay in top shape and avoid the setbacks that injuries can cause.
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Get MOTIVATED AND LIFT UP OTHERS

With us, you're never alone. You'll have exclusive access to my members-only community, a place where you can both give and receive support, share experiences, and get your questions answered. Plus, my coaches aren't just in the community; they're also on standby via email, ready to assist you whenever you need it. It's about having that constant support system to guide, motivate, and help you through every step.
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CLAIM YOUR SPOT NOW AND TRANSFORM IN 2024

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TRUSTED BY LIFTERS EVERYWHERE

TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
Tristram Lupo-Samoa
New Zealand
"The biggest changes I experienced was my body composition and
strength. I’ve never shaped my body like this before and I love it. Also [I loved] connecting and making some good gym friends online from around
the world."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones.  I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
KRYSTENN HARTS
Kokomo, IN
"I kept getting pushed outside my comfort zone and learned so many things about myself and my abilities. I trusted the programming and it paid off for me."
CHESTER THOMAS
Seattle, WA
"What I've learned in this program allows me to speak confidently to people around the gym and hopefully make an impact in their life. I've learned more about what my body is capable of doing in a short period of time specifically with the right guidance."

YOUR TRANSFORMATION IS NEXT

GETTING STARTED IS EASY

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
8-weeks Premium
$100
continue to sign up
World-Class Training Programs for Any Gym Type
5 or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs
Personalized Macros
Meal Builder
100's of Mobility Routines
8-weeks Basic
$50
continue to sign up
World-Class Training Programs for Any Gym Type
5 or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs

STEVE COOK

Fitness Icon // Coach // Bodybuilder
I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from January 1st to February 5th. Workouts and before photos can start any time in January but your submission must come eight weeks after your before photos.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
CAN I PUT ON MUSCLE AND WIN? OR IS THIS ONLY A WEIGHT-LOSS CHALLENGE?
Like all of our challenges, we choose winners based on transformation! If you put on muscle and made great changes, you can win!
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on January 1st on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes. If you have access to some dumbells, a barbell, and maybe some heavy tree logs, you can enter the 8-Week New Year's Challenge.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks, but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
Yes! We have coaching tutorial videos, explanation videos, and a support group. This is a great program to get started into.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

CLAIM YOUR SPOT NOW AND TRANSFORM IN 2024

Our community is beyond amazing. Thousands of people sharing their stories, motivating each other, and coming together!
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Choose your program

Swole Program
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Lean Program
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AT-HOME DUMBBELLS ONLY
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AT-HOME BODYWEIGHT
JOIN NOW
Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com