Unfinished Goals?
8 Weeks to Your Best Self!

Dedicate 8 weeks to comprehensive training, nutrition, and mobility to surpass your goals and win big rewards.
JOIN THE CHALLENGE

SERIOUS LIFTERS TRAIN WITH FITNESS CULTURE

"The biggest changes I experienced was my body composition and strength. I’ve never shaped my body like this before and I love it. Also, I loved connecting and making some good gym friends online from around the world."
Tristram Lupo-Samoa
New Zealand
"I had ENORMOUS strength gains in the gym. My flexibility increased with the mobility exercises as well. On top of that, my anaerobic and aerobic threshold increased doing the HIIT training with the fluctuation of rep schemes from week to week. "
JOSH W
Bentonville, AR
"This challenge revolutionized my perspective on what I can achieve with my body. Being a part of the Summer Sizzle 2.0 led to me learning a ton about training, nutrition, and mental fortitude. With a focus on the end goal, I pushed myself through seemingly insurmountable barriers in the gym and kitchen."
AARON M
Western, MA
"I would highly recommend this challenge to anyone who is seeking improvement into not just their physical appearance their overall health and well-being as Fitness Culture provides all the tools to help you get there! Really an excellent program with excellent benefits all around!"
Martin Luther
Product Designer at Uber.INC
Will P
Omaha, NE
"I kept getting pushed outside my comfort zone and learned so many things about myself and my abilities. I trusted the programming and it paid off for me."
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Krystenn H
Kokomo, IN
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."

are you done or not finished?

You’ve put in the work. You’ve hit your goals before . But deep down, you know there’s always another level. The Not Finished Challenge isn’t about settling for what you’ve already accomplished. It’s about pushing beyond what you thought was possible. Whether you’re building strength, cutting fat, or staying consistent, this challenge is for those who aren’t done—and never will be.

Ready to keep going?

Your Next 8 Weeks Start Here

No More Workout Guesswork

Sick of plateaus? Our dynamic programs adapt to keep you engaged and challenged. Each session comes with guided warm-ups, video tutorials, and weight progressions. Say goodbye to that tattered, sweat-stained notebook and hello to precision training.

Nutrition That Fuels Your Goals

Exercise might wear the crown, but nutrition is the power behind the throne. Our flexible diet plans are tailored to your lifestyle. Receive personalized macros aligned with your fitness objectives. Weekly check-ins make it easy to adjust your macros and build meals you actually enjoy.

Mobility for Longevity

Intense training demands smart recovery. Our mobility routines are designed to keep you flexible and injury-free. Follow our assessment and correction guides to maximize your results and ensure you're in peak condition week after week.

A Community That Lifts You Up

Get round-the-clock access to our exclusive Facebook community. Here, you can connect with like-minded members, seek advice from our expert coaches, and engage with Steve. It's not just about individual goals; it's about lifting each other up.
JOIN THE CHALLENGE

WHAT'S INCLUDED IN THE CHALLENGE

ACCESS TO 20+ GOAL BASED TRAINING PROGRAMS

Get unlimited access to all programs like Swole, Power, Functional Athlete, and more. All come with warm ups, video tutorials, weight tracking, and guaranteed results.

PERSONALIZED NUTRITION & FLEXIBLE DIETING GUIDE

Receive macros according to your body and goals then follow them with our 30+ page flexible dieting guide.

LIBRARY OF MOBILITY ROUTINES

Follow mobility routines on your own or add them to the end of your workouts.

ACCESS TO MEMBERS' ONLY COACHING GROUP

Gain instant access to all of our members and coaches inside the member only Facebook group.

EXCLUSIVE Q&A WITH STEVE & COACHES

Kick off the challenge with asking questions to Steve and then interact with our coaches from week to week in the challenge.

ENTRY TO WIN THOUSANDS IN PRIZES

Throughout the challenge, we'll have giveaways to keep you motivated leading up to crowning the grand prize winners.

Progress That’s Far From Finished

Before After Photo 2
Before After Photo 5

HOW IT WORKS

1
ENROLL IN THE CHALLENGE
Register for the challenge by September 29th and pick the program that aligns with your fitness goals.
2
Kick Off Your TRAINING
Mark your calendar for September 30th—that's when the real work begins. Take your before photo and start training.
3
Achieve and Score Big
Transform your physique, shatter your old records, and submit your results at the end of the 8 weeks. You could be one of the six winners that walks away with a grand prize.
JOIN THE CHALLENGE
WHO THIS CHALLENGE IS NOT FOR:
You’re looking for a quick fix without putting in the work.
You’re stuck in your old routine and not ready to switch it up.
You're not ready to put your health first and make some sacrifices.
You expect to look like a fitness model in eight weeks.
You’re not interested in learning and improving your game.
You don’t want to engage with a community that’s as serious as you are.
WHO THIS CHALLENGE IS FOR:
You’re tired of spinning your wheels and want real, lasting results.
You’ve got a busy life and need a program that works with your schedule.
You’re sick of hitting plateaus and want to push through to the next level.
You want a challenge that’s going to test you physically and mentally.
You’re looking for structure with some flexibility to fit your style.
You’re done going at it alone and need a crew that’s got your back.
Prizes

Win Big, Regardless of Your Starting Point

This isn’t your typical “biggest transformation” challenge. We're all about keeping you accountable and pushing toward your fitness goals. Whether you want to lift heavier, run faster, or just stay consistent, every bit of effort counts.

And here’s the best part: even if you don’t hit that goal, you’re still in the game to win. We’ll be picking 3 transformation winners, but we’re also giving 3 random participants who submit their progress a chance to score big with a $1,000 ultimate gym bag bundle. So, show up, give it your all, and you could walk away with some awesome rewards!
JOIN THE CHALLENGE

It's Simple to Start, Rewarding to Finish

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
8-weeks
$50
CONTINUE TO SIGN UP
World-Class Training Programs for Any Gym Type
4, 5, or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs
Personalized Macros
Meal Builder
100's of Mobility Routines

MEET YOUR COACH:
STEVE COOK

I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from September 16th to September 30th.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
CAN I PUT ON MUSCLE AND WIN? OR IS THIS ONLY A WEIGHT-LOSS CHALLENGE?
Like all of our challenges, we choose winners based on transformation! But we are including three random winners who just submit their progress photos to win.
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on September 16th on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes. If you have access to some dumbells, a barbell, and maybe some heavy tree logs, you can enter the 8-Week Not Finished Challenge.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
Yes! We have coaching tutorial videos, explanation videos, and a support group. This is a great program to get started into.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

CLAIM YOUR SPOT NOW AND TRANSFORM IN 2024

Our community is beyond amazing. Thousands of people sharing their stories, motivating each other, and coming together!
JOIN THE CHALLENGE

Choose your program

Swole Program
JOIN NOW
Lean Program
JOIN NOW
AT-HOME DUMBBELLS ONLY
JOIN NOW
AT-HOME BODYWEIGHT
JOIN NOW
Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com