The Everyday Athlete program helps you build strength, improve mobility, and stay injury-free so you can say YES to every game, every challenge, and every moment. And with over $20,000 in prizes, thereâs even more to play for.
Why is the bro-split the go-to for guys who arenât stepping on stage? Chest and tris. Back and bis. It does nothing for what really mattersâlike playing hoops, smashing drives, or chasing your kids.
Bro-splits build muscle, but they DON'T make you athletic.
With a unique 5-day full-body split and our modified tier system, youâll build strength, power, and athleticism in under 60 minutes per sessionâso you can get out of the gym and back to the life you love.
A hamstring. An Achilles. An ankle. You know the injuries that take you out for months. As you get older, if you donât adjust your training, youâre a ticking time bomb.
That hesitationââCan I trust my knees? Can my hamstring handle this?ââkills your confidence. And once youâre hurt, itâs hard to come back.
We build mobility into every session, with warm-ups youâve never done before and drills for change of direction, explosiveness, and stability. Youâll move better, react faster, and trust your body to keep up with lifeâs demands.
Letâs be honestâyou donât want to look like a bodybuilder or a marathon runner. You want muscle. You want to look strong, athletic, and ready for whatever life throws at you.
Most programs either leave you skinny and weak or stiff and slow.
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Youâll build muscle with smart programming, maintain athleticism with explosive training, and use our nutrition tools to fuel your body for performance and recoveryâso you look strong, feel strong, and stay ready for anything.
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âBesides losing 14lbs, all of my lifts went up. I PR'd a couple of times. Something switched in my mind. I grew up an athlete and as I got older, I started to let myself slip. But this season, I didn't give up, saw it through and I can honestly say I'm in the best shape of my life!â
Jose Flores
Fitness Culture Member
Join the program trusted by thousands. Our members have built strength, stayed injury-free, and performed at their bestâon the court, the course, and in life.
Steve Cook isnât just another fitness coachâheâs spent his life training, competing, and helping thousands achieve results. A former college football player, Steveâs passion for performance led him to win the Bodybuilding.com Model Search and earn the title of âKing of Coversâ for gracing the pages of top magazines like Menâs Health and TRAIN.
Heâs also known for his role as a coach on The Biggest Loser, where he guided transformations at every fitness level.
With years of experience across athletics, bodybuilding, and coaching, Steveâs unique approach focuses on building strength, athleticism, and longevityâso you donât just train hard, you train smart.
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From expertly designed training and personalized nutrition plans to mobility routines, community support, and over $20,000 in prizes, we provide every tool you need to build strength, stay explosive, and perform at your best.
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Unlock access to our complete 8-week program. Each session includes warm-ups, detailed sets and reps, and step-by-step coaching videos to ensure every movement is executed perfectly.
Get a personalized macro plan tailored to your body and your goalsâwhether itâs building muscle, losing fat, or staying lean. With easy self-check-ins through the app, youâll stay on track and ensure your nutrition is fueling your performance every step of the way.
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Start with a full mobility assessment to identify your bodyâs strengths and weaknesses. Access our mobility routines to improve flexibility, stability, and overall movement. With Everyday Athlete, youâll stay resilient, move better, and reduce the risk of injuries that keep you out of the game.
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Connect with expert coaches during weekly live sessions every Sunday for guidance, motivation, and tips to maximize your progress. Stay accountable, inspired, and ready to achieve your best with the support of your team.
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Access everything you need to stay consistent and motivated, including perfect week templates, habit trackers, and flexible dieting guides. These resources are designed to help you build lasting habits, stay organized, and keep you progressing.
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Compete for your share of $20,000 in prizes, including $5,000 for our top transformation winners. Stay motivated with mini-challenge prizes throughout the programârewarding your progress and pushing you to achieve your best.
Transform your training, build confidence, and compete for your share of $20,000 in just three easy steps.
Sign up, download the app, and get instant access to your workouts, nutrition, and mobility tools.
Start your 8-week program, join the community, and get support from coaches and members.
Build strength, perform at your best, and compete for your share of $20,000 in prizes.
Over eight weeks, this program uses a proven 5-day full-body training split, combining strength, explosive power, and mobility to transform your performance.
Equipment Requirement:Â
Full gym set up or garage set up.
Training Split:
Day 1: Full Body Lift (Speed Lower | Strength Upper)
âDay 2: Linear Speed and Plyos. Core, Arms, Conditioning.
âDay 3: Full Body Lift (Speed Upper | Strength Lower)
Day 4: Lateral Speed and Plyos. Interval Weight Training.
Day 5: Full Body Lift (Total Body High Volume Day)
PREP &Â PLAN
During enrollment, youâll get familiar with the app, workouts, and resources to set yourself up for success. Learn how to navigate your program, track progress, and check your macros. Kick things off with the community and coaches during the Sunday welcome live session.
DOMINATE THE BASICS
The first four weeks focus on establishing consistency, mastering the workouts, and building momentum. Each Sunday, join live sessions with coaches covering goal setting, nutrition strategies, and recovery techniques to keep you on track and performing at your best.
FINISH STRONG
The final four weeks are about pushing through and refining your performance. Each Sunday, join live sessions on overcoming mental burnout, advanced nutrition strategies, and preparing for the final stretch. Plus, weâll wrap up by celebrating progress and selecting transformation winners.
Weâre so confident in the Everyday Athlete program that weâre backing it with a simple promise: If you complete the full 8 weeks of training, follow the workouts, and stick to the plan but donât see results, weâll give you your money back.
This is more than just a programâitâs a commitment to your success. You have nothing to lose and everything to gain.
"I can't say I've ever dealt with better customer service than I have with the Fitness Culture Team. Fast responses and thorough answers!!! I've been very pleased with my results over the last two years."
Korbyn S.
Fitness Culture Member
$79
8 Weeks of Expert Programming ($180 value)Macro Calculation ($50 value)Mobility Assessment and Routines ($50 value)Weekly Live Coaching SessionsBONUS: Habit Tracker, Flexible Dieting Guide, Supplement Guide ($100 value)Chance to Win $20,000 in Prizes.png)
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8-Week Athlete Assurance GuaranteeWeâre including exclusive resources valued at over $100 to help you stay consistent, eat smarter, and fuel your performanceâso you get even more from your 8-week program.
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Stay on track and organized with tools to build lasting habits and structure your perfect training week. These templates make it simple to stay consistent and hit your goals.
Learn everything you need to know about flexible dieting, from mastering macros to fitting your favorite foods into your plan. This guide ensures you eat smarter while enjoying the process.
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Get recommendations on the supplements we take, why we take them, and how to use them to support your performance and recovery.
Everything you need to know about the Everyday Athlete Challenge, from how it works to what youâll need to get started.
WHEN DOES IT START?
Enrollment for the challenge will start January 1st. The workouts for the challenge will start January 20th for everyone.
HOW DO YOU PICK THE WINNERS?
This challenge is all about your transformation. Simply follow the instructions provided in the email for your before and after photos (keep it honestâno trying to game the system). Then, submit your final results at the end of the challenge.
IF I'M OUTSIDE THE US, CAN I JOIN?
Yes, absolutely! The Everyday Athlete Challenge is open to participants worldwide. As long as you have access to the app and a full gym setup, youâre ready to join, no matter where youâre located.
WHAT EQUIPMENT IS REQUIRED?
Youâll need access to a full gym setup for the Everyday Athlete Challenge. This includes standard gym equipment like barbells, dumbbells, machines, and cardio equipment. The program is designed to maximize performance and results with a full range of tools.
