THE CHALLENGE IS OFFICIALLY CLOSED

Miss out on the challenge? Join our waitlist for our Summer Sizzle 8-Week challenge starting in April.
JOIN THE CHALLENGE 1ST ACCESS LIST
Prizes

COMPETE TO WIN PRIZES TOTALING OVER $20,000

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HOW IT WORKS

1
Join the challenge
Sign up for the challenge any time in January and select the program that matches your goal along with where you'll be training.
2
Start your training
Take your before photos at the beginning of challenge and train hard for 8 weeks.
3
win BECOME A WINNER
Get in shape, crush old PRs, and submit your photos at the end of 8 weeks to win!
Training iPhone

QUIT SECOND-GUESSING YOUR WORKOUTS

Our workout programs will constantly change to keep you on your toes and keep challenging you to be your best.

Every workout has proper warm-ups, video tutorials, and weight progressions to keep you on the right track.

So seriously, ditch that sweat-soaked notebook.
TAKE THE CHALLENGE
Nutrition iPhone

ACCELERATE YOUR RESULTS WITH HELP FROM THE Kitchen

Exercise is king but nutrition is queen and we've got you covered. We have flexible diet plans to complement how you like to eat.

Get personalized macros for your fitness goals. Check-in every week and adjust your macros with no hassle.

Build meals on our meal builder based on what you like.
TAKE THE CHALLENGE
Mobility iPhone

RECOVER AND STAY INJURY FREE

Our mobility routines will keep you flexible and help you recover from the intense training in the program.

Follow our assessment and correction trainers to help maximize your results.
TAKE THE CHALLENGE
Community iPhone

Get MOTIVATED AND LIFT UP OTHERS

You will have 24/7 access to our private Facebook community where you can interact with other members, ask questions to our coaches, and communicate with Steve via Facebook Live throughout the challenge.
TAKE THE CHALLENGE

JOIN THE CHALLENGE AND TRANSFORM IN 2023

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TRUSTED BY LIFTERS EVERYWHERE

TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
Tristram Lupo-Samoa
New Zealand
"The biggest changes I experienced was my body composition and
strength. I’ve never shaped my body like this before and I love it. Also [I loved] connecting and making some good gym friends online from around
the world."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones.  I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
KRYSTENN HARTS
Kokomo, IN
"I kept getting pushed outside my comfort zone and learned so many things about myself and my abilities. I trusted the programming and it paid off for me."
CHESTER THOMAS
Seattle, WA
"What I've learned in this program allows me to speak confidently to people around the gym and hopefully make an impact in their life. I've learned more about what my body is capable of doing in a short period of time specifically with the right guidance."

STEVE COOK

Fitness Icon // Coach // Bodybuilder
I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

YOUR TRANSFORMATION IS NEXT

GETTING STARTED IS EASY

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
8-weeks Basic
$50
JOIN THE CHALLENGE
World-Class Training Programs for Any Gym Type
5 or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs
8-weeks Premium
$100
JOIN THE CHALLENGE
World-Class Training Programs for Any Gym Type
5 or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs
Personalized Macros
Meal Builder
100's of Mobility Routines

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from January 1st to January 31st. Workouts and before photos can start any time in January but your submission must come eight weeks after your before photos.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
CAN I PUT ON MUSCLE AND WIN? OR IS THIS ONLY A WEIGHT-LOSS CHALLENGE?
Like all of our challenges, we choose winners based on transformation! If you put on muscle and made great changes, you can win!
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on January 1st on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes. If you have access to some dumbells, a barbell, and maybe some heavy tree logs, you can enter the 8-Week New Year's Challenge.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
Yes! We have coaching tutorial videos, explanation videos, and a support group. This is a great program to get started into.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

JOIN THE CHALLENGE AND TRANSFORM IN 2023.

Our community is beyond amazing. Thousands of people sharing their stories, motivating each other, and coming together!
JOIN THE CHALLENGE

Choose your program

Swole Program
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Lean Program
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AT-HOME DUMBBELLS ONLY
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AT-HOME BODYWEIGHT
JOIN NOW
Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com