OVER 21,730 LIFTERS CHOOSE TO LIFT WITH STEVE

COME TRAIN WITH ME & SEE THE DIFFERENCE

No matter your goal, I've spent 30 years fine tuning programs to help you look, feel, and move better. Train for 14 days free today.
BECOME A MEMBER TODAY

20 years of experience at your fingertips

I've spent over 20 years in the fitness industry from the stage of Olympia to the covers of magazines like Muscle & Fitness and Men's Health and each year brought new lessons and mistakes. Now, it's my turn to help you hit your peak with my app, Fitness Culture.

WHY YOU SHOULD OVER-REACH

As the name suggests, this program is designed for over-reaching. Over-reaching is short-term overtraining designed to push your body past its potential to recover.

At the end of the short training block, there is a designed rest period to take you out of that recovery hole and see massive gains in size and strength. 

JOIN THE CHALLENGE
My challenge prizes throughout the year

over $25,000 given away tomembers

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HOW IT WORKS

1
Join the Fitness culture app
Choose your membership type and get signed up for the app.
2
MATCH WITH A PROGRAM
Take my quiz and get matched with one of my programs.
3
stay accountable, hit your workouts, and enter to win
Hit your workouts, track your progress, and get support from my members' only community.
Training iPhone

QUIT SECOND-GUESSING YOUR WORKOUTS

My workout programs will constantly change to keep you on your toes and keep challenging you to be your best.

Every workout has proper warm-ups, video tutorials, and weight progressions to keep you on the right track.

So seriously, ditch that sweat-soaked notebook.
BECOME A MEMBER
Nutrition iPhone

ACCELERATE YOUR RESULTS WITH HELP FROM THE Kitchen

Exercise is king but nutrition is queen and I've got you covered. I have flexible diet plans to complement how you like to eat.

Get personalized macros for your fitness goals. Check-in every week and adjust your macros with no hassle.

Build meals on my meal builder based on what you like.
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Mobility iPhone

RECOVER AND STAY INJURY FREE

My mobility routines will keep you flexible and help you recover from the intense training in the program.

Follow my assessment and correction trainers to help maximize your results.
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Community iPhone

Get MOTIVATED AND LIFT UP OTHERS

You will have 24/7 access to my private Facebook community where you can interact with other members, ask questions to our coaches, and communicate with me via Facebook Live throughout the year.
become a member

JOIN THE APP FOR 14 DAYS FREE TODAY!

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TRUSTED BY LIFTERS EVERYWHERE

TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
TRAVIS TERRY
Blue Springs, MO
"The functional program, as much as I hated some of the conditioning that was in there, was what I needed to change my body from its normal lifting routines and get out of my comfort zones. I was happier to hit the gym and excited to complete the cardio parts. I can't stop sharing enough with others how beneficial this program and this team is."
RANDY RABENA
"After taking over a year and a half off training I lost quite a bit of strength and muscle mass. The overreach program was the perfect way to gain some of it back. Over the past 4 weeks I gained about 6lbs and I'm feeling a whole lot stronger!"
kevin roby
"But I was consistent with it and stuck to it.  The only reason I did stick with it was because it was so fun and I was seeing results weekly.  I Gained a total of 2lbs with this program and kept my body fat % the same while in a surplus."
ADAM ALBRIGHT
"I will say, I did not see a great deal of strength gains; that being said, I felt as though I did improve my stamina and conditioning quite a bit. All in all, I loved the challenge, and the results speak for themselves."
RHYLIE OCHS
"I’ve never easily put on muscle and I’ve never tried an intentional bulking phase so this program came at the perfect time...Physically…I increased my weights on every lift every week."

meet your trainer: 
steve cook

Fitness Icon // Coach // Bodybuilder
I’m lucky enough to have an incredible, fitness-oriented family and community. With their support I’ve been able to achieve some major wins and credentials in men’s fitness modeling and bodybuilding competitions.

With over 2.5 million Instagram followers and 1.2 million YouTube subscribers, my fitness, nutrition, and lifestyle content has been viewed over half a billion times and changed thousands of lives along the way.

Now as a founder and co-owner of Fitness Culture, I strive to give back and help people reach their potential with the right knowledge, motivation, and training techniques. It is truly an honor to be part of anyone’s fitness journey.

YOUR TRANSFORMATION IS NEXT

GETTING STARTED IS EASY

The Fitness Culture app takes all the guesswork out. Track your workouts, follow the correct progressions, get personalized macros, and complete full mobility routines all in one app!
BASIC
$49
join fitness culture
World-Class Training Programs for Any Gym Type
6-Days a Week, 2x a Day
Workout Tutorial Videos
Facebook Support Group
full access - 14 days free
$89
SIGN ME UP
Access to All of My Programs Including Challenge Programs
Access to Thousands of Workouts
Workout Tutorial Videos
Members' Exclusive Group
Flexible Dieting Guide
Personalized Macros & Meal Builder
Full Mobility Routines
basic access - 14 days free
$50
sign me up
World-Class Training Programs for Any Gym Type
5 or 6 Days a Week, 30-90 Minute Sessions
Workout Tutorial Videos
Facebook Support Group
Access to All Programs

FREQUENTLY ASKED QUESTIONS

Here are our most commonly asked questions. If you can't find your question here, please reach out to support@fitnessculture.com and we will get back to your as soon as we can.
HOW DO I START OR ENTER?
As soon as you sign up, you will receive emails on how to download the app and access your workouts. After that, you can take your before photos and get started!
WHEN IS THE CHALLENGE OPEN FOR SIGN UP?
The challenge is open for enrollment from November 22nd to November 29th. Workouts and before photos will be taken on November 29th but your submission will come four weeks later on December 26th.
IS THE MOBILITY CUSTOMIZED FOR ME?
Yes, it is! You start by taking a mobility screening. Based on your score, we recommend routines that attack your weaknesses.
HOW ARE YOU PICKING THE WINNERS FOR THIS CHALLENGE? 
This challenge we are randomly selecting five winners who keep track of their workouts and submit before and after photos.
WHAT IF I'M ALREADY AN APP MEMBER? DO I NEED TO DO ANYTHING TO JOIN THE CHALLENGE?
Current app members get entry into all of our challenges as part of their membership. There is no need to sign up! You'll receive an email on November 29th on how to enter the challenge.
DOES THIS COMPETITION INCLUDE PEOPLE OUTSIDE OF THE U.S.?
Absolutely! Anyone from anywhere can join and win the grand prizes.
This challenge says it includes nutrition, what exactly is that?
We believe in flexible dieting so with our nutrition you will get personalized macros according to your goal and the ability to get meal ideas and quantities from our meal builder. We don't provide recipes or cookbooks but our Facebook group is always there to help with any questions.
Can beginners do these workouts?
We would advise AGAINST beginners doing these workouts.
I see that I will be opting into membership after the challenge, can i cancel that or what's the deal? 
Our hope is that you love the challenge programming and app so much that you'll want to keep the gains and progress going with us. But if you need to leave us or cancel the membership you can at anytime by simply emailing us at support@fitnessculture.com.

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Fitness Culture is here to provide the members of Fitness Culture world class Training, Nutrition, and Mobility Programs.
Contact
support@fitnessculture.com